{"id":9389,"date":"2026-06-12T01:48:00","date_gmt":"2026-06-12T01:48:00","guid":{"rendered":"https:\/\/micetbrewing.com\/?page_id=9389"},"modified":"2026-06-15T05:56:06","modified_gmt":"2026-06-15T05:56:06","slug":"ceo","status":"publish","type":"page","link":"https:\/\/micetbrewing.com\/cs\/ceo\/","title":{"rendered":"Gener\u00e1ln\u00ed \u0159editel"},"content":{"rendered":"
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Nancy Shang | Founder and CEO<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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\u201cRooted in integrity, brewing the future with craftsmanship.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Who I Am<\/h4>

I\u2019m Nancy Shang, Founder and CEO of MICET. I have worked in the brewing equipment industry for 15 years, helping customers from different countries build breweries, distilleries, wineries, kombucha production lines, beverage plants and stainless-steel tank projects.<\/p>

What I Do<\/h4>

My work is not only about selling equipment. It is about understanding each customer\u2019s project, communicating clearly, coordinating our team, and helping customers build factories that can operate reliably in real production.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKontaktujte m\u011b<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Nancy\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPora\u010fte se s na\u0161\u00edm pivovarsk\u00fdm in\u017een\u00fdrem<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Personal Growth and Development:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Graduated from Shandong University in 2009, majoring in Business English.<\/p>

From 2009-2011, she worked as a Internal Sales at Jining Haijiang Import and Export Trading company, which is mainly exported Agricultural and related products.<\/p>

In 2011, he joined Shende Indsutrial Equipment Co., With 5 years of experience in sales director, I have accumulated experience in the sales and management experiences in brewing equipment industry.<\/p>

“Due to the product quality issues and slow after-sales service of our previous company, starting from 2011, under the guidance of God (our inner mission), we\u2014together with technical and production personnel who have worked in the industry for more than 10 years\u2014established our own brand, MICET.”<\/p>

M\u201d is a Chinese name, means \u201cperfect\u201d, \u201cI\u201d is Innovation, \u201c C\u201d is craftsmanship, with these points and elite culture, sharing & learning spirit formed the business concept of our company and integrated into our corporate culture.<\/p>

Now our team is becoming bigger, we have more than 50 employees in our company. Our main products included turnkey solution of brewery, kombucha, distillery, winery and beverage equipment, stainless steel mixing tanks and storage tanks used in various industries,, from design, manufacture and overseas installations.<\/p>

Until now, we have built 1000+installation cases around the world and reakized win-win copperation with our agents and customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Our Company Culture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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MISSION<\/b><\/strong><\/p>

Create a passionate, efficient and elite team<\/p>

Insist on craftsman spirit to fabricate high quality brewing systems<\/p>

the brewing industry with innovative ideas<\/p>

VISION<\/b><\/strong><\/p>

To be the world\u2019s leader, benchmark and model in beer brewing equipment manufacturer<\/p>

To be a home for employees to pursue their personal development and learning<\/p>

To build partnership system and dedicated deicated for distributors.<\/p>

VALUE<\/b><\/strong><\/p>

Work rigorously and with honesty Act in a practical and steady fashion<\/p>

Put customer service first and supreme<\/p>

Craftsman spirit, Innovation consciousness<\/p>

Elite culture, Win-win cooperation<\/p>

QUALITY<\/b><\/strong><\/p>

Quality is the endorsement of the product<\/p>

No produce no sell low quality products<\/p>

Constantly strive for the perfect product<\/p>

Change the inferior image of Chinese products in the world<\/p>

TALENT AND INNOVATION<\/b><\/strong><\/p>

Hiring employees with 3D technology experience<\/p>

Have employees adhere to the standard system<\/p>

Educating employees by sharing learning<\/p>

Keeping employees by making them part of Micet family and culture with the highest level of respect.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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General Manager's Speech:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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I am the founder of MICET, a leader who deeply integrates faith with business. As a devout Christian, I consistently uphold\u00a0the principle of \u201cGod-centered integrity in business management,\u201d firmly believing that true business success stems from keeping promises, treating products with reverence, and taking sincere responsibility for customers.<\/p>

With 15 years of deep experience in the brewing equipment industry, I specialized in international trade, export marketing, and sales management. I have personally witnessed the entire journey of small and medium-sized breweries worldwide\u2014from their inception to their flourishing growth\u2014and have helped thousands of clients complete the planning, construction, and implementation of their breweries. This experience has given me a profound understanding: a set of equipment is not merely an industrial product; it is the vessel that carries the dreams of every brewer.<\/p>

At MICET, we uphold the core values of \u201c**Innovation, Craftsmanship, Elite Team, and Win-Win Collaboration**.\u201d I oversee every stage of each project\u2014from consultation, design, and manufacturing to delivery, commissioning, and after-sales service\u2014**ensuring that clients, regardless of their location, receive consistent, standardized, and timely professional support.<\/p>

As the architect of the company\u2019s global strategy and the primary point of contact for clients, I have\u00a0been active on the front lines of international business. She drives efficient cross-cultural and cross-time-zone communication and personally participates in the requirements analysis and solution validation for key projects. For her, customer satisfaction is not merely a metric\u2014it is a commitment that must be fulfilled through action.<\/p>

MICET is not merely an equipment supplier but a team of brewing partners committed to growing alongside our clients. \u201cWe don\u2019t just sell equipment; we are partners who help our clients build and operate their breweries successfully.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Nancy Shang | Founder and CEO \u201cRooted in integrity, brewing the future with craftsmanship.\u201d Who I Am I\u2019m Nancy Shang, Founder and CEO of MICET. I have worked in the brewing equipment industry for 15 years, helping customers from different countries build breweries, distilleries, wineries, kombucha production lines, beverage plants and stainless-steel tank projects. What […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9389","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/micetbrewing.com\/cs\/wp-json\/wp\/v2\/pages\/9389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/micetbrewing.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/micetbrewing.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/micetbrewing.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/micetbrewing.com\/cs\/wp-json\/wp\/v2\/comments?post=9389"}],"version-history":[{"count":14,"href":"https:\/\/micetbrewing.com\/cs\/wp-json\/wp\/v2\/pages\/9389\/revisions"}],"predecessor-version":[{"id":9445,"href":"https:\/\/micetbrewing.com\/cs\/wp-json\/wp\/v2\/pages\/9389\/revisions\/9445"}],"wp:attachment":[{"href":"https:\/\/micetbrewing.com\/cs\/wp-json\/wp\/v2\/media?parent=9389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}