Brand interpretation: MICET: short name of Innovative & Craft Brewing Equipment, “M” is a Chinese name, means “perfect”, “I” is Innovation, “ C” is craftsmanship, with these points and elite culture, sharing & learning spirit formed the business concept of our company and integrated into our corporate culture.
It is well known to all, Micet brewing equipment has been one of the most professional, high-end and with craftsman spirit and elite culture brewing equipment brand in China.
Micet is a China-Canada Cooperative Leading Brewery equipment manufacturer by building distribution and partnership system and dedicated serving for the global brewing market, specialized in the research, development, production and overseas sales. We focus on high-end product line and insist on craftsman spirit, perform strict quality control and process testing in production to ensure that customers have good expectations for equipment and on-time delivery. Micet is on its way to be global bench-marking company, our superb craftsmanship and innovative capabilities have attracted customers from a few of countries and regions around the world to cooperate.
Micet always adheres to the spirit of craftsman (quality), elite culture (talent), and innovation consciousness (research and development) as the competitiveness of enterprise development. Micet is firstly proposed the concept of intelligent equipment, innovate and research from the intelligent control HMI, etc. With its excellent product quality and perfect after-sales service system, Micet has setup about 200 projects all over the world, including direct sales and through distributors, meanwhile has realized process and standardization from design, production, technology and sales.
Micet uphold “innovation for everyone”, willing to work together with you to create a better future!
Micet adheres to the concept of "global operation, local wisdom" and seeks partners to develop this big market on a global scale. Micet is one of the major suppliers of brewing equipment and brewing engineering in the world, also excellent in the world. We have good cooperation with some big brewery company and have rich experience in general contracting of large-scale international beer equipment projects. With the network of foreign agents and partners in the global operation network, we will greatly enhance its global procurement, sales channel expansion, and lean production, and gradually move to the global market.
In the next step, Micet will be innovating in the concept of innovation (from 0 to 1 innovation), elite culture (seeking the world elite for a better future), craftsmanship (do the world's highest-end craftsmanship Equipment suppliers), future company market share, global manufacturing base and rich experience will help us strengthen our brand's global recognition.
Create a passionate, efficient and elite team; Insist on craftsman spirit to fabricate high quality brewing systems; Lead the brewing industry with innovative ideas Micet Vision
To be the world’s leader, benchmark and model in beer brewing equipment manufacturer;
To be a home for employees to pursue their personal development and learning;
To build partnership system and dedicated dedicated for distributors. Micet Value
Work rigorously and with honesty. Act in a practical and steady fashion.
Constantly strive for perfect product, put customer service first. Micet Quality
Quality is the endorsement of the product, no produce no sell low quality products;
Change the inferior image of Chinese products in the world.
Talent and innovation
Hiring employees with 3D technology experience;
Have employees adhere to the standard system;
Educating employees by sharing learning;
Keeping employees by making them part of Micet family and culture with the highest level of respect.